Scope and method of study. The purpose of this study is to determine the perceptions of Oklahoma Cooperative Extension Service (OCES) educators regarding their communications and marketing efforts, training needs, and resources. Through a quantitative survey administered at a statewide conference in January 2008, OCES educators shared how often and how well they use specific media, how they prefer to deliver information to clientele, where they learned mass communication skills, and what communications training they desired. According to andragogy theory, adults will accept and implement a new marketing/communications plan better if they are part of the planning process. Data were gathered and analyzed using descriptive statistics. The survey response rate was 60.78%.The OCES system already began an internship process: aThe Oklahoma Cooperative Extension Service is making an ... Communications, and Leadership at Oklahoma State University should provide Extension courses for undergraduate andanbsp;...
|Title||:||Oklahoma Cooperative Extension Service Educators' Accessibility to Resources and Training Regarding Communications and Marketing: A Needs Assessment|
|Author||:||Amanda R. Erichsen|
|Publisher||:||ProQuest - 2008|