Created through a student-tested, faculty-approved review process with input from more than 150 students and faculty, OM3 provides a streamlined introduction to the core concepts, techniques, and applications of contemmporary operations management. This concise, engaging, and accessible text includes a full suite of integrated learning tools--including flashcards, cases, datasets, games, and quizzes--in a convenient and affordable package perfect for today's diverse learners. OM3 contains updated examples featuring companies students will know from the news, as well as videos for every chapter, new case studies, and end-of-chapter problems, with more new material available online. Five additional chapters are available on the website for instructors who want to go further into the quantitative aspects of operations management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.58a59. 9. June 3, 2010; http://phx.corporate-ir .net/phoenix.zhtml?c 176060aamp;p irol- newsArticleaamp;ID 1430365aamp;highlight . ... aWhy WebVan Went Bust, a The Wall Street Journal, July 16, 2001, p. A22. 16. ... Vikas Sehgal, Robert Reppa, and Kazutoshi Tominaga, aBuilding Cars by Design, a Strategy Business, January 13, 2009, http://www.strategy-business .com/. 2. ... Ibid. 13. Ibid. 14. Sarah Anne Wright, aPutting Fast-Food To The Test, a The Cincinnati Enquirer, July 9, 2000, pp . F1, 2. 15.
|Author||:||David Collier, James Evans|
|Publisher||:||Cengage Learning - 2011-02-17|