On-Demand Culture

On-Demand Culture

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The movie industry is changing rapidly, due in part to the adoption of digital technologies. Distributors now send films to theaters electronically. Consumers can purchase or rent movies instantly online and then watch them on their high-definition televisions, their laptops, or even their cell phones. Meanwhile, social media technologies allow independent filmmakers to raise money and sell their movies directly to the public. All of these changes contribute to an a€œon-demand culture, a€ a shift that is radically altering film culture and contributing to a much more personalized viewing experience. Chuck Tryon offers a compelling introduction to a world in which movies have become digital files. He navigates the complexities of digital delivery to show how new modes of accessa€”online streaming services like YouTube or Netflix, digital downloads at iTunes, the popular Redbox DVD kiosks in grocery stores, and movie theaters offering digital projection of such 3-D movies as Avatara€”are redefining how audiences obtain and consume motion picture entertainment. Tryon also tracks the reinvention of independent movies and film festivals by enterprising artists who have built their own fundraising and distribution models online. Unique in its focus on the effects of digital technologies on movie distribution, On-Demand Culture offers a corrective to address the rapid changes in the film industry now that movies are available at the click of a button.By focusing on the ascent of Redbox and Netflix, we can address not only the transformed stature of the video store ... In addition to oflering inexpensive nightly rentals, Redbox has built up its popularity through the use of promotional codes that allow customers a free one-day rental of ... against the oflerings at a bricks- and-mortar video store or the much deeper catalogs associated with online retailers.

Title:On-Demand Culture
Author:Chuck Tryon
Publisher:Rutgers University Press - 2013-07-18


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