Online Marketing Handbook

Online Marketing Handbook

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This manual provides advice on creating a successful on-line marketing programme. It shows how to enhance your marketing and build customer loyalty with services only available on-line, such as support centres and electronic mail. Other features of the text include: tips and hints on how to use on-line services to strengthen customer relations by keeping in contact; real-life case studies on company promotion of their products on-line; a guide to the do's and don'ts of on-line etiquette; and a look at the future of on-line marketing.Ford Explorer Ownersa#39; Mailing List promotes discussions of their products. Having these options available to companies means they have a great way to get the message across directly to your customers without intervention by a third partyanbsp;...

Title:Online Marketing Handbook
Author:Daniel S. Janal
Publisher:Van Nostrand Reinhold Company - 1995


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