The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.forums (flickr), blog (Blog, twitter), portal (Yahoo!, MSN) and so many on. ... is the pricing mechanism, that is, how to charge for online ads. ... Among them, CPC is preferred by direct response ads and CPM by branding ads. For CPA, the aAction a refers to certain activities end-users do at the advertisersa#39; sites, such as buying a production, ... For example, one of the most common usages of display advertising is to display banner images or videos in the portal page or home page of largeanbsp;...
|Title||:||Online Multimedia Advertising: Techniques and Technologies|
|Publisher||:||IGI Global - 2010-12-31|