Operations Management for Competitive Advantage

Operations Management for Competitive Advantage

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Chase, Jacobs and Aquilano: Operations Management for Competitive Advantage, 11/e (CJA) provides a current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. Chase, Jacobs, and Aquilano also thoroughly integrates and discusses current issues such as globalization; supply chain strategy, E-business, and ERP. The concepts are illustrated by using abundant real world examples, articles, illustrations, problems and cases. Technology is integral to the success of this course, as such, CJA also provide students and instructors with an innovative array of leading edge technology learning and teaching tools.... the product but also purchases the materials that differentiate it (the power supplies, packaging, and manuals). ... easily to support different Mass customization Land Rover owners are among the most active customizers of vehicles.

Title:Operations Management for Competitive Advantage
Author:Richard B. Chase, F. Robert Jacobs, Nicholas J. Aquilano
Publisher:Irwin/McGraw-Hill - 2006


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