aToday on Oprah, a intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfreyas empireaHarpo Productions, O Magazine, and her new television networkaan uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Loftonas unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.See also Oprah Winfrey Leadership Academy for Girls aaa as woman preacher, 117; Chicago and, 249a50n4; ... 172, 174, 197 Womena#39;s Union Missionary Society, 197 Word of Mouth, 259n2 Working Women, 225n16 World Changersanbsp;...
|Publisher||:||Univ of California Press - 2011-01-31|