Ralph FA¼rderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.At one end of each cable, there are a certain number of connectors which are later fixed to the diverse power consumers while ... The same holds true for the number of plastic clips which are used in the latter assembly process to fix the harness in the car body. ... Several door options, for instance, as power door locks, power mirrors, power windows, and so forth, use the same multi- connection door plug.
|Title||:||Option and Component Bundling under Demand Risk|
|Publisher||:||Springer-Verlag - 2013-11-21|