Organizational Cultures of Remembrance

Organizational Cultures of Remembrance

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Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance inthe German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.... B. (2009, June). a€œVorsprung durch Technika€: Audi realisiert das erste 360-Grad- Communications-Performance-Management. ... (2007, January 23). Hitlera#39;s 15$M race ... Electronic flaws did not cause Toyota problems, U.S. says. New Yorkanbsp;...

Title:Organizational Cultures of Remembrance
Author:Daniel Mai
Publisher:Walter de Gruyter GmbH & Co KG - 2015-05-19


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