Pay Per Click Marketing

Pay Per Click Marketing

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Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.Networks. The average internet user only spends one-third of their time online on sites belonging to the top ten brands (e.g.,, , myspace, com,,, ... Google now gives view-through conversion tracking, which details the number of conversions that happened within 30 days of a user seeing, but not clicking on, a content network ad.

Title:Pay Per Click Marketing
Author:Phil Robinson, Lindsey Annison, Dave Chaffey
Publisher:ClickThrough Marketing - 2010


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