Pay-per-click Search Engine Marketing Handbook

Pay-per-click Search Engine Marketing Handbook

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You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.Low Cost Strategies to Attracting New Customers Using Google, Yahoo aamp; Other Search Engines Boris Mordkovich, Eugene Mordkovich ... Earnings from contextual advertising are displayed and easily accessed separately from results from search ads, so you can quickly check how much revenue ... more on involving its major partners, such as Yahoo!, CNN, ESPN, and MSN, in contextual advertising.

Title:Pay-per-click Search Engine Marketing Handbook
Author:Boris Mordkovich, Eugene Mordkovich - 2005


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