Perspectives on Marketing

Perspectives on Marketing

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Who really knows how to get the most from a workforce: the manager or the employees? Each has a different approach to effective management what really motivates employees to go the extra mile. Each approaches management issues from a different angle a€“ a dStore managers should make sure signage color is correct and advertising teams need to lock down all creative elements ... logo will be different from the one used on packages or on T-shirts offered as prizes for your next sweepstakes initiative. You must have multiple logo lockups prepared for these various uses: four color, two color, horizontal placement, vertical placement, embroidery, etc. You should also establish guidelines on how much clean space you need around the mark.

Title:Perspectives on Marketing
Author:Michael A. Fina
Publisher:Cengage Learning - 2014-05-14


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