Perspectives on Social Media Marketing, 1st ed.

Perspectives on Social Media Marketing, 1st ed.

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PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.I think ita#39;s important to remember, however, that the handbook should be an evolving work. ... Employees should never disclose any information that is private or that would potentially violate any other policies, such as IT or vendor policies.

Title:Perspectives on Social Media Marketing, 1st ed.
Author:Agresta, Bough, Miletsky
Publisher:Cengage Learning - 2010-09-15


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