Persuasive Advertising

Persuasive Advertising

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This book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. The author is a leading authority on marketing and the range and scope of this work is such that it is sure to become the standard work on advertising.SoBe Adrenaline Rush, an energy drink that claims to increase mental acuity. ... When the subjects had high expectations that the drink would help, those who paid the discounted price solved 5.8 of the ... Experiments also showed that a placebo drug with a high price was much more effective in reducing pain than aanbsp;...

Title:Persuasive Advertising
Author:J. Scott Armstrong
Publisher:Palgrave Macmillan - 2010-06-15


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