Pink Tourism

Pink Tourism

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This book presents a detailed picture of gay and lesbian tourism from, primarily, a marketing perspective and examines how marketing activity engages with and affects social issues relating to homosexuality. It gives an overview of the nature of homosexuality and relevant issues that bear upon tourism and marketing. Topics covered include holiday profiles of both gay men and lesbians; supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issues such as citizenship, identity and consumerism, political activity and distraction, and contested space and de-gaying.A further indication of a#39;probablea#39; destinations is the existence of separate or specific gay and lesbian tourist guides produced ... Cape Town Tourism produced the a#39;Official Visitorsa#39; Guide to Cape Town 2003a#39;, which included a twopage gay andanbsp;...

Title:Pink Tourism
Author:Howard L. Hughes
Publisher:CABI - 2006-01-01


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