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Piracy CulturesEditorial Introduction MANUEL CASTELLS 1 University of Southern California GUSTAVO CARDOSO Lisbon University Institute (ISCTE-IUL) What are qPiracy Culturesq? Usually, we look at media consumption starting from a media industry definition. We look at TV, radio, newspapers, games, Internet, and media content in general, all departing from the idea that the access to such content is made available through the payment of a license fee or subscription, or simply because ita€™s either paid or available for free (being supported by advertisements or under a qfreemiumq business model). That is, we look at content and the way people interact with it within a given system of thought that sees content and its distribution channels as the product of relationships between media companies, organizations, and individualsa€”effectively, a commercial relationship of a contractual kind, with accordant rights and obligations. But what if, for a moment, we turned our attention to the empirical evidence of media consumption practice, not just in Asia, Africa, and South America, but also all over Europe and North America? All over the world, we are witnessing a growing number of people building media relationships outside those institutionalized sets of rules. We do not intend to discuss whether we are dealing with legal or illegal practices; our launching point for this analysis is that, when a very significant proportion of the population is building its mediation through alternative channels of obtaining content, such behavior should be studied in order to deepen our knowledge of media cultures. Because we need a title to characterize those cultures in all their diversitya€”but at the same time, in their commonplacenessa€”we propose to call it qPiracy Cultures.qTo prevent free riding, two mechanisms are integrated into the protocol: BitTorrent users cannot download a file without automatically uploading parts of the incompletely retrieved file, and users with a higher upload/download ratio are rewarded with faster download speeds ... source of BitTorrent data: the company responsible for the original BitTorrent mainline client and uTorrent, BitTorrenta#39;s mostanbsp;...

Publisher:Xlibris Corporation - 2013-02-25


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