Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.Worldwide ad spending in 2006 was expected to reach $602.4 billion, a much more bullish increase of 27.8%. ... Not only do advertisers want harder evidence of impact and return on their advertising dollars, they want to make sure their money is going to the right place, and that they are not being billed for ... In late 2005, Microsofta#39;s MSN.com was charging up to $1 million for a prime location, 24- hour ad spot on its home page. In 2001, the same ad cost between $25, 000 and $50, 000.
|Title||:||Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies|
|Author||:||Plunkett Research Ltd, Jack W. Plunkett|
|Publisher||:||Plunkett Research, Ltd. - 2007-04|