Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.Washington, DC: Predicted Lists. Mayhew, D.R. (1986). ... The triumph of campaigncentered politics.New York, NY: ... (1969).Vote historyand demographicanalysis: A manual for utilizing election statistics. Washington, DC: Author. Sabato, L.
|Title||:||Political Marketing in the United States|
|Author||:||Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove|
|Publisher||:||Routledge - 2014-08-28|