This guide offers commonsense advice on how to market and promote on the Internet. It contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in e-mail, and more. It explains such sales techniques as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. 30 screen shots.NetMechanic can do a load-time check of your Web pages, a link check, and an HTML check. ... is a pay service that provides extensive link reports; it summarizes the type and number of broken links and provides a detailed list of problems. ... Below is a list of 2 accessibility problems that should be fixed in order to make this page accessible to people with disabilities. 1. ... Tris-Tris- EONTRACF-a#39;Arial Helvetica sans-serifaquot;size-2 FIGURE 5.1: Oops, the Netscape site has some problems!
|Title||:||Poor Richard's Internet Marketing and Promotions|
|Author||:||Peter Kent, Tara Calishain|
|Publisher||:||Top Floor Pub - 2001-01-01|