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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.Picture the normal triangular tree, wide at the bottom and narrowing to the star on top. Now, turn it upside down and you get the inverted Christmas tree that Hammacher Schlemmer couldna#39;t keep in stock... at $599.95 a POP! Target had threeanbsp;...

Author:Sam Horn
Publisher:Penguin - 2006-09-05


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