Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.Direct. mail. in. cyberspace. Many small businesses use the Internet as an effective vehicle for sales and promotion on a global scale. (You can ... Cost per response Add all the costs associated with your direct mail campaign, then divide byanbsp;...
|Title||:||Practical Marketing and Public Relations for the Small Business|
|Publisher||:||Kogan Page Publishers - 2002|