Pricing for Profitability

Pricing for Profitability

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... observed that their small company was likely to have problems competing in the future against the huge international conglomerates ... hinges for the Ford F- series pick-up truck, the Ford Ranger pickup truck, the Ford Thunderbird/Mercury Cougar, and the Chrysler Fifth Avenue. ... By 1994 it was a $70 million a year company and merged with a company of similar size to go public as Tower Automotive.

Title:Pricing for Profitability
Author:John L. Daly
Publisher:John Wiley & Sons - 2002-07-15


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