Principles of Marketing

Principles of Marketing

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'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.Considering these issues, it is nothing short of amazing that only five years later, the president of Toyota Motor Sales U.S.A., ... Like other hybrids currently available or in development, the Prius combines a petrol engine with an electric motor. ... The Prius first sold in the United States in the 2001 model year. ... That makes the Prius Toyotaa#39;s third-best-selling passenger car following the Camry and Corolla.

Title:Principles of Marketing
Author:Philip Kotler, Gary Armstrong
Publisher:Pearson Education - 2010


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