Principles & Practice of Marketing

Principles & Practice of Marketing

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The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.Case Study Questions How might lnsight Express overcome the sampling problem? What type ... Journal of the Marketing Research Society 19(3), 104-111 . Proctor, T. (2000): Essentials of Marketing Research (Harlow: FT Prentice Hall). Rayanbsp;...

Title:Principles & Practice of Marketing
Author:Jim Blythe
Publisher:Cengage Learning EMEA - 2006-01


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