Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.The idea behind the concept is that cooperation does not cancel competition, and vice versa.31 We believe the logic behind ... Hence, the degree of competition and cooperation will depend on the companya#39;s organizational system, environment, competences, and last but not least, ... of generating knowledge, others regard it as a source of conflict, a waste of energy, and unsustainable in the long run.
|Author||:||Leonardo Araujo, Rogério Gava|
|Publisher||:||Palgrave Macmillan - 2012-03-15|