Problems in marketing

Problems in marketing

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Pricing While Polaroid Corporation did not release cost figures for individual products, Polaroid Francea#39;s gross margin on total ... On the average, dealer costs for Polaroid pack cameras and film provided gross profits for the retailer of about 33anbsp;...

Title:Problems in marketing
Author:Christopher H. Lovelock, Scott Ward, Harvard University. Graduate School of Business Administration
Publisher:McGraw-Hill Companies - 1981


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