aFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.aThe growth of the fortified energy drinks market has created significant opportunities for the companies to supplement the slumping sales of carbonated drinks. ... can be enhanced by glucose or caffeine, it is not clear that the claims made by the energy drinks manufacturers regarding ... Our results indicated that Turkish consumer valued brand name, price and taste as the most important attributes for theiranbsp;...
|Title||:||Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference|
|Author||:||Leroy Robinson, Jr.|
|Publisher||:||Springer - 2014-10-23|