Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.The disparity in reward systems of sales and marketing personnel is not restricted to the functional level. ... Therefore, sales and marketing managers are likely to be rewarded against two different objectives, short term sales targets and longer term profit targets. ... managers had separate incentive schemes, with sales mainly receiving salaries with commission/bonuses based on achieving sales targetsanbsp;...
|Title||:||Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference|
|Author||:||Dawn R. Deeter-Schmelz|
|Publisher||:||Springer - 2014-10-23|