Proceedings, Southern Marketing Association

Proceedings, Southern Marketing Association

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In an economy where progressive companies have made significant progress in the application of the systems ... The data capture process began as a by-product of the sales audit function, by having sales clerks aquot;put the red tickets in the red box, the blue tickets in the blue ... In addition, a magnetic or color bar code is used which contains information of interest to the retail manager. ... The largest single application which comes to mind is in discount and supermarket institutions.

Title:Proceedings, Southern Marketing Association
Author:Southern Marketing Association. Conference
Publisher: - 1975


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