Product Innovation

Product Innovation

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Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.Ford developed the Taurus during the early 1980s using concurrent engineering techniques. ... An excellent source on projectmanagement techniques for new- product development is the Project Management Institutea#39;s manual entitled, A Guide to the Project Management Body of Knowledge ... E. R. Corey, Industrial Marketing, Cases and Concepts, 3rd edn (Englewood Cliffs, NJ: Prentice Hall, 1991, pp.

Title:Product Innovation
Author:David L. Rainey
Publisher:Cambridge University Press - 2005-06-14


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