Measurable: track the results of your Direct Mail campaign by counting the responses or inquiries it generates. Work out the cost per response for each campaign or go a step further and calculate the cost per conversion - how much each sale cost in terms of ... Use a call to action: tell the reader what you want them to do.
|Title||:||Professional English in Use|
|Author||:||Cate Farrall, Marianne Lindsley|
|Publisher||:||Ernst Klett Sprachen - 2008|