Professional English in Use

Professional English in Use

4.11 - 1251 ratings - Source

Measurable: track the results of your Direct Mail campaign by counting the responses or inquiries it generates. Work out the cost per response for each campaign or go a step further and calculate the cost per conversion - how much each sale cost in terms of ... Use a call to action: tell the reader what you want them to do.

Title:Professional English in Use
Author:Cate Farrall, Marianne Lindsley
Publisher:Ernst Klett Sprachen - 2008


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