Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences

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Report of a project which had the following objectives: (1) the development of a plan for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States; and (2) the development of materials in different formats that will be used to promote pedestrian and bicycle safety issues in the Hispanic community. This marketing plan presents the recommendations about the audience, the safety issues to be addressed, the types and format of messages, the media, and the potential methods of dissemination of the outreach materials. Also included in this marketing plan are the results of the background research conducted in the development of the marketing plan. Illustrations.... Coordinator distributes Safe Ride News publications and fact sheets through county drivera#39;s license offices, schools upon request, ... a bicycle awareness brochure into Spanish Oregon Oregon DOT sent multiple copies of its Manual del Ciclista (Bicycle Manual). It is not available online. ... Arizona Nevada Georgia New Hampshire Indiana New Jersey Massachusetts New York Michigan North Carolinaanbsp;...

Title:Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences
Author:Eloisa Raynault
Publisher:DIANE Publishing - 2010-08


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