Promotional Marketing

Promotional Marketing

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The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital channels including web-based and mobile-based promotions. Packed with practical examples to aid learning the 60+ case studies covered analyse promotions from brands such as Sainsbury's; Sellotape; Discovery Foods; Listerine; Haagen-Dazs; Natwest; BT; Shell; Diageo; Cadbury's and Kleenex.Topics covered include: the purpose of promotional marketing; what promotional marketing can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; and evaluating your promotion.How to Create, Implement aamp; Integrate Campaigns that Really Work Roddy Mullin ... The codea#39;s creator can track information about the number of times a code was scanned and its associated action taken, ... Note that in US markets they are finding QR codes take up valuable space and affect creativity, while on the shopperanbsp;...

Title:Promotional Marketing
Author:Roddy Mullin
Publisher:Kogan Page Publishers - 2014-09-03


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