Public Relations Campaigns and Techniques

Public Relations Campaigns and Techniques

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A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.Desktop publishing packages are usually better than word processing packages at meeting high-level publishing needs, ... Businesses use it to produce professional-looking newsletters, reports, and brochures both to improve internal communication and to make a better impression on the ... An electronic spreadsheet allows the user to manipulate numbers the way a word processor manages words.

Title:Public Relations Campaigns and Techniques
Author:Fran R. Matera, Ray J. Artigue
Publisher:Pearson College Division - 2000


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