qThis well-written qhands-onq text guides you through the steps of good PR writing, including style and techniques, with writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Plus, this comprehensive guide also covers writing for mass media and more complex PR writing functions, such as media kits, media pitches, print and online newsletters, brochures, print and online magazines, and annual reports.q--BOOK JACKET.So, if we expect to use billboards in the campaign, we have to make that message strategy adaptable. We might ... Many of the most aquot;memorable campaigns of all time have featured good slogans, such as aquot;Does she or doesna#39;t she? Only heranbsp;...
|Title||:||Public relations writing|
|Author||:||Doug Newsom, Bob Carrell|
|Publisher||:||Wadsworth Publishing Company - 1995|