PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Third, it should have uniqueness that separates it from all other logos, especially competitorsa#39;, so people can relate the logo ... Now that many organizations are diversified and some operate across many cultures and political boundaries, logos are even more important. ... Fourth, does the client have enough money and a commitment to use the logo every time as it was designed? ... Also, the annual cost of using a second May not be copied, scanned, or duplicated, in whole or in part.
|Title||:||Public Relations Writing: Form & Style|
|Author||:||Doug Newsom, Jim Haynes|
|Publisher||:||Cengage Learning - 2007-03-12|