For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: aRead this book!aEllen Levine, editorial director, Hearst Magazines.10. PUBLICITY. GOALS. List your top 10 publicity goals in your marketing campaign. By defining what you want, youa#39;ve ... To know whata#39;s within reach, you have to do your homework. ... In any case, before you decide what show is right for your book you should familiarize yourself with that show by watching (or taping) andanbsp;...
|Title||:||Publicize Your Book (Updated)|
|Publisher||:||Penguin - 2008-07-01|