Purpose: The Starting Point of Great Companies

Purpose: The Starting Point of Great Companies

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In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.One vendor called Wal Mart a€œthe rudest account in America.a€ How did the company get its buyers to remain tough? The answer ... lean because Walton would persistently ask how such and such a position or department was going to help get a better deal for the customer. There were minimal personnel and public relations departments, and no regional offices (other than distribution centers). On buyinganbsp;...

Title:Purpose: The Starting Point of Great Companies
Author:Nikos Mourkogiannis
Publisher:Macmillan - 2014-12-16


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