This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.Silverman, D. (2010) Doing Qualitative Research: A Practical Handbook. 3rd edn. London: Sage. aa(2006) Interpreting Qualitative Data: Methods for Analysing Talk, Text and Interaction. ... Sriramesh, K. (1996) Power distance and public relations: An ethnographic study of Southern Indian organizations. ... Conference, Best Western South Miami, Florida, 8a11March. http://188.8.131.52:8080/ dspace/bitstream/123456789/795/1/Participatory%20Change % 20Communication.pdf.
|Title||:||Qualitative Research Methods in Public Relations and Marketing Communications|
|Author||:||Christine Daymon, Immy Holloway|
|Publisher||:||Routledge - 2010-09-13|