Learn about new strategies to improve service, quality, and profitability for quick service restaurants! Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on: growth, change and strategy in the international foodservice industry food safety as an international problem and the formation of outreach committees to combat the challenges faced globally food consumption patterns and the driving forces that influence consumer food preferences the differences between mature and younger customersa expectations and experiences in QSRs, casual, and fine dining restaurants consumer attitudes toward airline food adding quick-service meals to airplane menus factors influencing parental patronage of QSRs a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menusResearchers at the University of Minnea sota fed a student only White Castle hamburgers and water daily for sixty days to ... the nation to ina troduce their employera#39;s products, demonstrating how these products benea fited families or otherwise improved household efficiency. ... Billy Ingram first took notice of this practice during the mida1920s, but he did not create a White Castle hostess until 1933, anbsp;...
|Title||:||Quick Service Restaurants, Franchising, and Multi-Unit Chain Management|
|Author||:||Francis A Kwansa, H.G. Parsa|
|Publisher||:||Routledge - 2014-06-11|