Radio: The Book

Radio: The Book

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As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this qcheat-sheetq for the radio programmer includes practical advice regarding: AmRadio as a career--from tips on getting started to job negotiations AmProgramming--talk radio and music, from format science to picking the hits AmRelationships with listeners--everything from staying in touch with your audience to public image AmBranding, marketing, and advertising the radio station AmResearch--music tests, audience analysis, ratings, and more AmPractical information about management policies AmRadio realities--information on rules and regulations This latest edition has been updated to include: AmImportant updates on an ever-evolving field AmEssential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and be accompanied by an on-line section of electronic forms for convenience AmIdeas for successfully programming in new radio formats like satellite, internet, and cable In such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first.To those who are sincerely dedicated exclusively to their work in radio, radio can become an exciting, challenging opportunity. But first, there must be commitment. It takes no less commitment to succeed at radio than it does to be a greatanbsp;...

Title:Radio: The Book
Author:Steve Warren
Publisher:CRC Press - 2004-10-12


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