This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.What, if anything, does possessing a shapely feminine figure have to do with success and parity for women in a male ... When this moral is situated in terms of the Cosmo heroinea#39;s accompanying glamour image, we see how many ads andanbsp;...
|Title||:||Reading Ads Socially|
|Publisher||:||Routledge - 2005-07-25|