Reading Beyond the Book

Reading Beyond the Book

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Literary culture has become a form of popular culture over the last fifteen years thanks to the success of televised book clubs, film adaptations, big-box book stores, online bookselling, and face-to-face and online book groups. This volume offers the first critical analysis of mass reading events and the contemporary meanings of reading in the UK, USA, and Canada based on original interviews and surveys with readers and event organizers. The resurgence of book groups has inspired new cultural formations of what the authors call qshared reading.q They interrogate the enduring attraction of an old technology for readers, community organizers, and government agencies, exploring the social practices inspired by the sharing of books in public spaces and revealing the complex ideological investments made by readers, cultural workers, institutions, and the mass media in the meanings of reading.If large quantities of the featured books are not put into circulation on time, readers cannot buy the books and will not participate in the broadcast book clubs . ... of cultural products are commonly made by scholars as part of their analyses of cultural industries such as television, film, ... 2004, 166) for a project that aims to do nothing less than a€œrestore reading to the center of American culturea€ (NEA 2005). MONEY MATTERS The 2008 Ford Hybrid Escape retailed at around US $26, 000.

Title:Reading Beyond the Book
Author:Danielle Fuller, DeNel Rehberg Sedo
Publisher:Routledge - 2013-03-22


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