Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.Figure 6.11 The cycle of maintenance in advertising agencyaclient relationships Investment and the demonstration of attitudinal commitment potentially restore trust and make the parties satisfied once more [e]. Trust can be gained e.g. throughanbsp;...
|Title||:||Relationship Marketing in Professional Services|
|Publisher||:||Routledge - 2012-11-12|