A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize marketing strategies, improve growth, and retool one's business in order to improve the chance for success. 30, 000 first printing.Failing to Renovate Forda#39;s Brand Positioning Not so long ago, Ford had such reliability problems that many mechanics joked that the letters ... Between 2002 and 2007 theya#39;re planning to introduce sixty-five new models in North America alone. ... One thing Ford has done right with regard to positioning is spending $ 1 00 million on a patriotic stars-and-stripes campaign introducing the new F-150 design.
|Title||:||Renovate Before You Innovate|
|Publisher||:||Portfolio (Hardcover) - 2004|