Tourism dominates the Hawaiian economy, and the economic stronghold of the tourism industry is Waikiki. This thesis focuses on the various representations of Waikiki from a postcolonial perspective, using textual analysis to examine brochures and websites from hotels in the area. The development of the tourism industry in Waikiki has its roots in the creation of romanticized images of the Pacific as a whole during the colonial era. Waikiki continues to be depicted as both a familiar and an exotic entity in mainland United States tourism advertising, perpetuating Orientalist discourse. The themes of excitement, familiarity, exoticism, qnativeq hospitality, perfection, and nostalgia are used to show the continued commodification of Native Hawaiian culture and the ways in which these representations are contributing to Waikiki's tourism development. This research contributes to a larger body of literature which considers the ways postcolonialism and tourism might intersect.The above quote, although not taken from a hotel brochure or website, does much to highlight the commodification of ... Advertisements, including those from the hotels, have been so effective so as to create a common understanding of bothanbsp;...
|Title||:||Representations of Waikiki: An Analysis of Hawaiian Tourism Through Hotel Brochures and Websites|
|Author||:||Victoria S. Downey|
|Publisher||:||ProQuest - 2007|