Offers new insight into research methodology specifically designed for service industries, such as banking, hospitality, retail, tourism and leisure; Provides a solid understanding of the theoretical perspectives involved, while exploring the practicalities of designing and doing research work in this industry; and is Suitable for both undergraduates and postgraduates seeking to develop research methods and techniques in hospitality, tourism and leisure management. It is a timely study as research in service industry management is increasingly being undertaken at faculty member, postgraduate and undergraduate levels. It addresses the lack of direction in this field, examines the whys and wherefores of research, and puts different paradigms and styles of research into perspective.... types 60 variables 75 Weltanschauung 33 practical use 36-7 and research a#39; systema#39; 46 writing in books 185-6 examples 180 getting published 182 grammar 177-8 in journals 183-5 process and discipline 1 78 style and readability 175-6anbsp;...
|Title||:||Research Methods in Service Industry Management|
|Author||:||Nick Johns, Darren Lee-Ross|
|Publisher||:||Cengage Learning EMEA - 1998|