Retail Buying

Retail Buying

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Retail Buying: From Basics to Fashion, 4th Edition is a comprehensive text that provides students with the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offer readers the opportunity to apply these skills as they would in a professional environment.Key resources, 337 Keystoning, 462 Kiosks, 13a€“14 Kohla#39;s (department store), 76, 98a€“99 ... a€œBuy Americana€ campaign and, 410a€“11, 412 cooperative advertising and, 493 discounts and, 426a€“27 private brands and, 434 Manufacturersa#39; representatives, ... 5 Marketing orientation, 4a€“10 Marketing research, 56, 106a€“10, 113 analyzing and interpreting data, 108a€“10 collecting data, 108 using, 106a€“8 price and, anbsp;...

Title:Retail Buying
Author:Richard Clodfelter
Publisher:A&C Black - 2012-07-17


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