Retail Franchising

Retail Franchising

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This book is an attempt to throw some light on the intricacies of franchising as a strategy adopted by franchisors to grow and also as a business model from the perspective of a potential entrepreneur who wants to enter the business arena through the franchise route. The book is divided into four parts: Part I: Provides and overview of franchising as a concept, its evolution and also as a strategy adopted by franchisers to expand geographically. Part II: Discusses the development of a franchise system from the perspective of a franchisor who wants to pursue growth through the franchising route. Part III: Takes a holistic view on managing a franchise system. It deals with the financial aspects of managing a franchise from a perspective of a franchisee. Part IV: Six Case studies largely from an Indian context have been provided to enrich the learning experience.Proliferation of satellite television network in India gave Indian population exposure to western culture and lifestyle. ... meals at customersa#39; doorstep (without any extra charge) is an example of changing food consumption habit of people. ... Eating out, which was considered to be impulse-driven consumer behaviour, is changing to become a lifestyle for many families in ... McDonalda#39;s US Franchise McDonalda#39;s ( is a good example of businessanbsp;...

Title:Retail Franchising
Publisher:Tata McGraw-Hill Education - 2009


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