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Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, Planning Your Own Retail Business exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Consequently, belowmarket retailers must always try to increase the sales per square foot of store space since they have already reduced their markups. ... Retailersa#39; use of comparison shoppersa€”that is, having employees visit competitorsa#39; retail outlets in order to compare pricesa€”stems ... Alternatively, Target should be competitively priced with Walmart and Kohla#39;s. ... in Chapter 5 to reduce their expenses through quantity discounts, they continue to experience a cost disadvantage.

Author:Patrick Dunne, Robert Lusch, James Carver
Publisher:Cengage Learning - 2013-01-17


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